Audience

Recently in the past few lessons we have been planning our rom-com film teaser.

27 Dresses: http://www.youtube.com/watch?v=tMY9z_QmM7I

This trailer firstly follows a female narrator. This would initially attract a female audience, as they are able to emphasise with the character. It contains funny elements, which would attract a wider audience. But again, the use of colours such as pink, and the italic fonts used aim the film more towards a female audience. Watching this, I felt myself being attracted to the film, this makes me think that 27 Dresses is a film aimed towards a 17-25 year old female audience.

Love Actually: http://www.youtube.com/watch?v=5rjIADlKx-U&feature=related

The opening of the trailer doesn't actually feature footage of the film, it shows scenes of character Hugh Grant in older rom-com's Notting Hill and Bridget Jones Diary. They then go on to show comical scenes, attracting a wide audience of both female and male. Then going on to address the theme of love in a more serious manner, drawing in the romantic side of the film. The backing track goes from a cheery song, to a song with a slower pace, and then back to an upbeat song, bringing the theme of comedy back. The titles are in the colours white and red, which are typically used in rom-com films. I feel that this trailer would attract a wider audience than 27 Dresses, firstly because the narrator is male, females would find him attractive, and males would be able to relate to him. The film covers both perspectives, leaving it open to interpretation. I'd say that because there is a range of ages to the cast that it would also appeal to a wider age group, maybe 15-30.

He's Just Not That Into You: http://www.youtube.com/watch?v=tVlqVHKn2dg

The trailer opens with a scene which sums up the whole of the film. Similar to 27 Dresses, it is from a female perspective, meaning that it would appeal more to a female audience as they would be able to emphasise with the characters. A caption is then shown in a white and blue font, featuring italics. This breaks the typical rom-com conventions by using blue colours instead of pink or red. This would make the audience more diverce, blue being a typically male colour. The trailer then goes on to feature scenes from the male perspective, appealing to a male audience in the same way as the female audience. By having a cast which is mainly of the ages 25-35, this would thus appeal to the same age audience, but watching this trailer I feel attracted to the film myself, so I'd say the audience was 17-30, but both male and female.